privacy policy

Welcome to everlast.hk (the 'Website'). This Website is owned and operated by EL Fight Sports (HK) Limited and EL Fight Shop (“HK) Limited (both considered as 'EL', which may be referred to herein as “we”, “our”, or “us”). We want everlast.hk to be your source for fight & fitness information, products, services and tools. Your privacy as you use our website is important to us. This privacy policy describes what information we gather from you, how we use that information and what we do to protect it.

Information We Gather

Personally Identifiable Information
We may collect information from you when you register with the website (and in other areas of the website) such as but not limited to the following: your name, e-mail address, contact number, physical address, etc. This information is personally identifiable information and it allows us to contact you and distinguish you from other users.
You may have the opportunity to enter certain sweepstakes and contests which require registration with everlast.hk. If you enter a website contest, we record your entry and link it to your website registration information. Your personally identifiable information may be used to contact you for winner notification, prize delivery and any other related purposes.
We may receive additional personally identifiable information from you through communications with everlast.hk. For example, if you e-mail the website to ask about a product or service, we will use that information to respond to your inquiry, to have a history of our service to you and to make better our service by reporting your request, without any personally identifying information, in our customer service totals.

Other Information

In order to maintain and improve the website, we also gather some statistical data when you visit the website. The exact information we collect may vary, but can include the date and time of an access to our website, the Internet Protocol address of a computer requesting a page, the pages requested, and computer and connection information such as browser type and operating system. We do not associate this statistical information with your personally identifiable information.
We may request personally identifiable information from you via surveys or voting polls. If you respond to a survey or poll, we may aggregate your responses with those of other everlast.hk visitors but we do not associate your response with any personally identifiable information.

Public Information

We may provide you with various ways to submit information to be posted on our website. In each of these circumstances, the website will gather information from you. Anything you submit to the website through these services may be made public, so you should not include information you want to be kept private.

Cookies

We may use “cookies,” which are stored on your computer and contain small amounts of information sent by the website to your computer and read by the website when you visit different pages of our website.
We may also use “activity tags” (also called “spotlight tags”). These invisible tags provide information to third parties about the flow of users on our website and other websites. We may receive reports generated from that information. Information collected from the use of activity tags on our website is not linked to any personally identifiable information you provide to the website.

How We Use That Information

We own the information collected via this website. Among other things, this the information you provide us to may be used to: contact you about the website, monitor or improve the website, customize advertising and content, provide special offers to you and send you promotional materials on behalf of our business partners.
We may aggregate information supplied by users during their use of the website to maintain our services and describe our website user base to potential partners and advertisers. This information is used to supply summary data about our community of users.
There are certain circumstances in which we may need to disclose personally identifiable information about you, and we want you to know about them.
We may employ other businesses, certain services, and individuals to perform functions on our behalf, such as providing customer service, sending mail, providing marketing assistance, data analysis and customer service. We may share your personally identifiable information with these companies.
We may form partnerships with other companies. Some of these partnerships include the sharing of some of your personal information with our partners to extend these services to you. We require that our partners not disclose your information to other organizations without your consent. However, our partners’ use of your information is governed by their privacy policies.
We may reveal user information if we believe that a user is harming or interfering with other website users, anyone else, or violating our Terms of Use, or infringing any of our rights.
To the extent we believe it is required by law, the website will reveal information, including personally identifiable information. If we are asked by subpoena or other legal means to disclose any of your personally identifiable information we will, if permitted by law, attempt to notify you via the e-mail address you supplied during registration at least ten days before we respond to the request.
The website may be sold in connection with a sale of a substantial portion of the assets of our company or other transactions may occur in which your personally identifiable information is one of the business assets transferred. In such a case, your personally identifiable information, which we have gathered, may be one of the business assets we transfer.

Data Security

No data transmissions over the Internet can be guaranteed to be entirely secure. We cannot ensure or warrant the security of any information you transmit to us and you do so at your own risk. By using this website or providing personal information to us, you agree that we can communicate with you electronically regarding security, privacy and administrative issues relating to your use of this website. We may post a notice on our website if a security breach occurs. In these circumstances, we may also send an e-mail to you at the e-mail address you have provided to us so that you can take appropriate steps.

E-mail Communications

We may use your e-mail address to contact you with required e-mail messages about the website. We may also use your e-mail address to send you newsletters or other communications you request.

Policy Changes

If we change this privacy policy in any substantial way, we will notify you at least by posting a notice of the change on our website. The changes will become effective upon posting. Changes will not be applied retroactively to information obtained under a previous policy without your express consent.